"An LA Tradition" is the Dodgers 2012 Branding Campaign. I was given the opportunity as creative lead for this project. From digging in the archives of the Dodgers historical vault to laying out billboards that were seen across the entertainment capital of the world.
Below you will see each billboard created for the campaign. Other major market media deliverables included digital billboards, bus stop graphics, in-stadium graphics, souvenir cups and many more.